What PLACE Means to Us

It was less than a year ago that we came together as a new family, with a new vision, meeting new friends, and wearing a new logo and new name.  Little did we know at the time just how important that name would become.  

Never before in history has having a PLACE been so important.  

It’s safe to say that no one entered 2020 expecting it to unfold the way that it has.  It has not been easy.  We acknowledge and applaud you for showing up as mothers and fathers.  As grandparents and uncles and aunts.  As brothers and sisters.  As children and as friends and neighbors.  

While the world around us talks about everything we lost this year, we continue to focus on what we won.  There is no doubt that this year many of us lost weddings, and graduations, and anniversaries, and funerals.  We lost parties, and concerts, and sporting events.  We even lost people.

But this year we won as well.  We won time with our families.  We won waking up with our children at home and going to bed with them still there.  We won new relationships and we repaired others.  We won perspective and reflection.  We won quiet and balance.  We won new habits and foundations laid.

This year we won each other, and we won PLACE.  

Every human needs a PLACE of safety, and security, and shelter.  We need a PLACE of community, and connectedness, and collaboration.  We need a PLACE of acceptance, and affirmation, and approval.  We need a PLACE of identity, and fulfillment, and growth.  

This PLACE is all of that, for all of us. 

PLACE is not just a name.  

PLACE is a movement.  It’s a movement towards delivering the dream of homeownership everywhere while building experiential lives together and for our communities.  

We all need a PLACE to call home.  

We are proud to call PLACE our home.  

And we are glad this is your PLACE as well.

We thank you for your commitment, your loyalty, and your trust.